It can be clearly seen that among Southeast Asian countries, Thailand is a prime destination for hosting concerts by world-renowned artists, and within that realm, the K-pop market stands out as the most prominent sector tapping into the immense potential of the Land of Golden Pagoda, Thailand.
1. Why do K-pop idols choose Thailand to hold major events?
1.1. Strong GDP Growth Compared to Other Southeast Asian Countries
1.2. Trends in Thai Music Preferences
The majority of Thai people are enthusiastic about the Hallyu wave from Korea. The easy-listening music, memorable choreography, and the culture of enjoying music across various genres are always warmly embraced and supported by the Thai people whenever concerts are held in the Land of Golden Pagoda.
1.3. Ideal Venue in Terms of Space
Renowned Korean groups like BTS, Blackpink, etc., boast a massive fanbase. Therefore, an ideal venue for hosting events such as Thailand's stadiums provides excellent conditions for many famous groups when touring in Thailand.
1.4. Showing Support for Thai Members in K-pop group
In today's Korean music groups, alongside Korean members, there are also Thai members. They serve as a source of pride for their country, especially as their fame transcends continents. Examples like Lisa from Blackpink or BamBam (formerly of GOT7) are testament to the success stories of idols who started from being individuals in a foreign land to the resounding success of today's idols.
Success of Thailand is in idol Korean - Source: Internet
1.5. Organizing Costs for Thai Concerts Are Reasonable
Based on insights into the fanbase purchasing tickets for Korean idols' concerts in Thailand, ticket prices and dining expenses remain relatively stable. The cost is not excessively high, and many eateries and hotels do not significantly raise prices when welcoming tourists coming to Thailand to attend Korean idol concerts.
2.Thailand and benefits from hosting K-pop Idol concerts
2.1. Increased Tourism Profit
Thailand receives a significant portion of increased profit following each K-pop idol concert. The influx of tourists from around the world boosts Thailand's tourism industry, consistently placing it at the forefront of Southeast Asian countries in terms of tourism and cultural exchange.
Tourism and culture of Thailand are more and more popular - Source: Internet
2.2. Success of Tourism Coupled with Economic Growth
As predicted, Thailand's tourism flourishes, leading to a significant boost in the country's economic development. This surge in tourism has propelled Thailand to the forefront of Southeast Asian markets in terms of robust economic potential and the development of cultural tourism in recent years.
In addition to Thailand's continuous economic growth, its cultural and touristic image has reached an impressive milestone. Surely, tourists cannot help but be enchanted by Thailand's diverse culinary delights and cultural experiences after each concert celebration.
Conclusion
Thailand is an attractive place for many artists in the world, and on the chart in relation to tourism, Thailand is on the top in Southeast Asian areas. This makes Thailand approach a different milestone for tourism, culture and music.
